Sample Marketing Plans

How to write a marketing plan

Starting a marketing plan is easy. To get it finished, though, you may need some practical help. That is where our how-to articles come in.

Marketing plan outline

Not sure what belongs in your marketing plan? This outline shows the best things to include for your plan to get results.

Conducting market research

Who are your best potential customers and where can you find them? The search starts with effective market research.

Understanding your competition

Who is competing with you for your customers' time and money? You had better find out!

What is a market forecast?

Forecasting your expected sales and other key results is a key component of your marketing plan.

Expense budgets and why they matter

Just as you forecast sales, you need to forecast your expenses — in the form of a detailed budget — so that you can easily track the ROI for your activities.

The power of product positioning

Get practical tips on defining the right market position for your product to help it stand out from the crowd.

Understand your pricing choices

Product pricing is as much art as science, but there are guidelines that can help you avoid common mistakes.

Choosing sales channels

How will you distribute your products to your target market? Take a look at the standard options.

Advertising fundamentals

Whether you hire an agency or do it yourself, a strong grasp of advertising basics is key to making the most of your ad spend.

The basics of branding

Cut through the clutter with a corporate identity and product branding that communicate what is unique and valuable about your business.

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